Using the social psychology theory of elaboration likelihood model (ELM), we present a
conceptual model of persuading consumer attitudes through virtual and augmented reality …

Consumer interest in environmental protection has grown in recent decades, alongside a
shift in companies' strategies to embrace a greener way of doing business. Green …

This research investigates the effects of digital context on perception of green advertising.
We challenge the common advertising practice of posting similar content across platforms by …

Given its extensive volume and reach, social media has the potential to widely spread
conservation messaging and be a powerful tool to mobilize social change for conserving …

The advertising industry has a direct carbon footprint but also contributes to climate change
by stimulating unsustainable economic growth, promoting climate-harmful consumerism …

Concern for the environment is prevalent among luxury consumers, and sustainable
development has become a pervasive theme in the luxury industry. However, there has …

An online experiment was conducted to examine a past moral deed's influence on
consumers' response to guilt appeals in environmental advertising. The findings suggested …

Abstract The Foote, Cone, and Belding (FCB) grid was developed to help advertising
practitioners think strategically and situationally about the way consumers make purchase …

As a novel approach in green advertising, the autonomous sensory meridian response
(ASMR), which induces relaxation and pleasure, is expected to relieve the excessive …

Influencer marketing is a critical component of many strategic campaigns, but most research
on social media influencers has examined influencer attributes (credibility, attractiveness …