Background: The K-wave popularity led to increased Korean fans in Indonesia, including
other sectors of Korean products. Further, the styles of the stars, look, and culture became …

This research is the first to analyze the relationship between lifestyles and purchase
intentions in first-generation bicultural consumers residing in Canada. It applies the …

Korean Wave, otherwise known as Halleyu is a phenomenon that dates back late1990s and
is a cultural exchange trend. The trend started what was dubbed the first wave with media …

Scarlett Whitening is a phenomenon. This product, which was just released in 2018, led the
care product market in August 2021 on Shopee and Tokopedia, with the largest market …

Malaysia is currently stricken with Korean fever in all local industries including fashion, food
and cosmetic. K-dramas, K-music, and K-culture are building a stronghold in the country with …

The Korean wave refers to the global popularity of South Korean culture. It is a powerful
public diplomacy tool to improve a country's image and influence abroad. The Korean wave …

This systematic review synthesised evidence on the influence of K-drama content on
purchase intentions among Malaysian youth. The Korean wave has been infiltrating the …

Tapping into mediatisation as a critical lens to examine how cultural synergy, particularly
Korean Wave's influence, manifests and impacts of everyday cultural practice in Malaysia …

This study examines the relationship between addiction to Korean dramas and purchase
intentions for Korean beauty products among Malaysian adolescents. A quantitative …

Globalisasi kapital melahirkan persaingan pasar yang semakin kompetitif, termasuk juga
salah satunya dalam industri kecantikan. Produk-produk kecantikan senantiasa berubah …