The artificial intelligence (AI) chatbot is emerging as a significant corporate customer-facing
application, potentially increasin customer service efficiency while reducing costs. However …

Artificial intelligence (AI) is revolutionizing consumer–provider interactions by changing the
nature of online purchases. This study uses the social support theory to investigate …

This research aims to examine the factors that determine the sustainable performance of the
hospitality sector of Pakistan. Particularly, it measures the effect of three green HRM …

In this study, the concept of online food purchasing is explored where consumers are not
required to visit markets to purchase their foods, especially during the COVID-19 pandemic …

Purpose The purpose of this study is to address the issue of customer engagement faced by
the hospitality industry. By employing the Stimulus–Organism–Response (SOR) model and …

Purpose The aim of this study is to analyse the moderating roles of restaurant type and client
long-term orientation (LTO) on the loyalty building process. In addition, this analysis delves …

In the highly developed technological-focused periphery of modern industries, the need for
channelizing knowledge among the members has gained increased importance. In this …

Morning Bakery merupakan toko bakery terkenal di kota Batam yang sudah berdiri dalam
jangka waktu yang cukup lama. Morning Bakery telah menjadi bakery favorit warga Batam …

Purpose Drawing on the equity theory, this study examines the influence of ethical
leadership on counterproductive work behaviors. Furthermore, it tests the mediating …

This quantitative study addresses the Corporate Social Responsibility (CSR) concept and
strategies in the hotel industry. It explores a business's sustainability and ethical impact on …