In the realm of marketing, capturing the attention of Millennials and Generation Z individuals, known for their short attention spans and ad-skipping tendencies, presents a formidable …
A Chowdhury, V Varala - International Conference on Research into …, 2023 - Springer
Various design approaches have been taken for designing posters in different contexts of branding and promotion. Affective approaches are common in the case of many …
P Chakraborty, A Chowdhury - … Conference of the Indian Society of …, 2021 - Springer
India and Indian society and people change here lots during last 10–15 years. As the influence of digitization People changes lot, there habits also change, print media is …
El crecimiento de los recursos digitales como estrategias publicitarias ha traído una dinamización en torno al marketing digital; así, herramientas como memes se han …
B Mishra, A Chowdhury - North-East Research Conclave, 2022 - Springer
The present scenario is a very crucial time for the world due to the pandemic and war. Health and socioeconomic crises are raised, and these consequences change human lives …
In the ever-evolving digital age, the influence of memes on effective communication cannot be overstated. However, their widespread popularity has also led to a proliferation of …