Towards context-aware facial emotion reaction database for dyadic interaction settings

AH Sham, A Khan, D Lamas, P Tikka, G Anbarjafari - Sensors, 2023 - mdpi.com
Emotion recognition is a significant issue in many sectors that use human emotion reactions
as communication for marketing, technological equipment, or human–robot interaction. The …

How to cook a meme: exploring content strategies in brand and user-generated memes on Instagram

A Agrawal, D Sharma, MK Mishra… - Cogent Business & …, 2024 - Taylor & Francis
In the realm of marketing, capturing the attention of Millennials and Generation Z individuals,
known for their short attention spans and ad-skipping tendencies, presents a formidable …

Analysing Semiotics and Affective Values of Posters

A Chowdhury, V Varala - International Conference on Research into …, 2023 - Springer
Various design approaches have been taken for designing posters in different contexts of
branding and promotion. Affective approaches are common in the case of many …

Status of Political Cartoons in Indian Society: A Human Commination Perspective

P Chakraborty, A Chowdhury - … Conference of the Indian Society of …, 2021 - Springer
India and Indian society and people change here lots during last 10–15 years. As the
influence of digitization People changes lot, there habits also change, print media is …

Estrategias comunicacionales para el reconocimiento de una marca con la utilización de memes publicitarios

GD Peñafiel Mejía - 2023 - repositorio.puce.edu.ec
El crecimiento de los recursos digitales como estrategias publicitarias ha traído una
dinamización en torno al marketing digital; así, herramientas como memes se han …

Internet Memes Are Impacting Society: Perspectives from Brand Communication to World Peace Promotion

B Mishra, A Chowdhury - North-East Research Conclave, 2022 - Springer
The present scenario is a very crucial time for the world due to the pandemic and war.
Health and socioeconomic crises are raised, and these consequences change human lives …

[PDF][PDF] Investigating the impact of erroneous use of memes on effective communication

AY Okafor - icertpublication.com
In the ever-evolving digital age, the influence of memes on effective communication cannot
be overstated. However, their widespread popularity has also led to a proliferation of …