Purpose–The purpose of this paper is to identify and list critical success factors (CSFs) of
Lean Six Sigma (LSS) framework affecting and influencing quality, operational and financial …

Purpose Recently, the concept of big data (BD) has evolved and started to play an essential
role in the advancement of new product development (NPD) in various sectors contributing …

The incomplete implementation of lean and innovative approaches in Indian small and
medium-sized enterprises (SMEs) and the lack of evidence of successful application of …

Abstract Despite Multinational Enterprises' growing interest in New Product Development
(NPD), research into the use of social media in the NPD process in Small and Medium-sized …

New product development is s complicated process in marketing. New product success is an
important part of new product development. Firms can use big data analytics to track new …

This paper develops the notion of “open data product”. We define an open data product as
the open result of the processes through which a variety of data (open and not) are turned …

New product development projects enhance the competitiveness of small and medium
enterprises but carry a high risk of failure. Monitoring the progress of these projects' …

The current paradigm for developing products that will match the marketing messaging is
flawed because the drivers of product choice and satisfaction based on texture are …

This study focuses on “the paradox of government support,” and examines the direct,
moderating, and contingent effects of government subsidies on new product development …

Many organizations are increasingly investing in building dynamic capabilities to gain
competitive advantage. New products play an important role in gaining competitive …