Twenty‐five productive years have passed since the late Barbara Stern called for marketing
scholars to take the topic of brand authenticity into consideration. Brand authenticity is now …

Authenticity is one of the oldest and most debated concepts in tourism studies. The last
major review of authenticity was published in 1999 in this journal. This review aims to …

This study set out to investigate how authenticity affects tourist satisfaction with, and loyalty
to, an attraction and its heritage value. Different factors were seen as likely to influence the …

The sustainability of rural development, both economic and environmental, has been
increasingly linking to local food, which plays an indispensable role by preserving traditional …

The purpose of this paper is to extend the research on consumer repurchase intention,
perceived value, and perceived risk into the realm of the peer-to-peer economy, specifically …

This paper examines event tourism as a field of study and area of professional practice
updating the previous review article published in 2008. In this substantially extended review …

Travellers are demanding authentic, experientially oriented opportunities with more
meaningful interactions with locals. The sharing economy has emerged partly as a response …

Authentic intangible cultural heritage (ICH) provides a community with a unique selling point
in the globally competitive tourism industry. The process of commodification of ICH …

This chapter discusses how digital nationalism works in China. It makes the case that
nationalism in digital spheres develops unique dynamics, and that we should view those …

The main purpose of this study is to investigate the influence of perceived authenticity,
tourists' involvement, and destination image on tourists' experience at a historic district …