Unveiling the Sustainable Path: Exploring the Nexus of Green Marketing, Service Quality, Brand Reputation, and Their Impact on Brand Trust and Purchase Decisions

MA Shafiq, M Ziaullah, M Siddique… - … Journal of Social …, 2023 - ijsse.salmaedusociety.com
This study's goal is to investigate the impact of green marketing, service quality, and brand
reputation on brand trust and purchase decisions within the electronics, apparel, and …

The Mediating Effect of the Customer Satisfaction and Repurchase Behavior Relationship of Electronic Gadgets in Bangkok, Thailand

B Leecharoen, S Chaiyapan - PSAKU International Journal of …, 2022 - papers.ssrn.com
This research aims to investigate the relationship between customer satisfaction and the
repurchase behavior of Thailand's electronic gadget shoppers. This research used a …

Analisis Pengaruh Brand Image dan Brand Trust Terhadap Keputusan Pembelian Sepatu Nike

FY Sutanto, MYDH Agustini - Management Studies and …, 2024 - journal.yrpipku.com
Nike is a leading sports shoe brand that very popular and in high demand in Indonesia.
However, Nike ranks second among the top five footwear brands in the country. This study …

REVEALING THE MYSTERIES BEHIND REPURCHASE INTENTIONS AND PERSONALIZATION: THE MODERATING IMPACT OF AI ON ELEVATING CUSTOMER …

H Sinthiya - International Journal of Management, Economics and …, 2024 - ijmec.org.in
AI advancement in recent times has altered thoughts and life in many ways considering its
importance in enhancing the technological world. The following research questions will be …

[引用][C] Impact of Digital Marketing Features on Consumer's Purchase Decision in High End Brand" ButtonScarves": Brand Image as a Mediator

D Triadinda, AFN Masruriyah - International Journal of Management Research and …, 2024

[引用][C] PENGARUH BRAND IMAGE DAN BRAND TRUST DALAM MEMEDIASI HUBUNGAN ANTARA PRODUCT QUALITY TERHADAP PURCHASE DECISION …

AP Agustin - 2024 - UNTIRTA