Abstract The United Nations' 17 Sustainable Development Goals provide business to
business marketing (B2B) scholars with a useful framework to guide research with a societal …

Despite the prominence of ethics in mainstream marketing literature, its position in business-
to-business (B2B) marketing continues to be underrepresented. In this article, we conduct a …

In many academic circles, promotion and tenure decisions are often driven by the quality of
the candidate's research portfolio. In entrepreneurship, as in other disciplines, we tend to …

Just as quickly as the corona crisis surprised Europe, this book was written. It was at the end
of March 2020, when many entrepreneurs had to register their employees for short-time …

Purpose This viewpoint article considers the impact of the latest developments in information
and communications technology on the automation of and support for marketing and sales. It …

Concerns about the relevance of management research and its impact on management
practice have been ongoing for decades. We propose a novel angle to explain this research …

While scholars have traditionally studied successful entrepreneurship cases, they have
focused less on studying how victims of adversity engage in entrepreneurial actions to …

Purpose The purpose of this study is to understand customer experience (CX) in business-to-
business (B2B) markets through the perspectives of buyer–seller dyads. This study aims to …

Purpose This interlude mirrors some of the issues raised in Tanner's recent paper (2021) on
areas of contribution, made to the field: a review of several inflection points that led to the …

Abstract Industrial Marketing Management (IMM) has made academic-practitioner articles
central to its development strategy, creating a section to incubate articles co-authored by …