Secrets are a double-edged sword. They are crucial for protecting valuable knowledge and
appropriating value from innovation; they also invite consumer curiosity and in doing so may …

This paper provides emic and etic interpretations of engagement with a consumer-to-
consumer (C2C) online auction site, based on in-depth interviews with buyers. The study …

The growth of peer‐to‐peer sharing is crucially dependent on continued participation of
current platform members and on them behaving prosocially towards other participants who …

Behavioral pricing extends traditional price theory by exploring consumers' reactions to
prices from a psychological perspective. With the constant and substantial evolution of this …

Hedonic and utilitarian bidding motivations have seldom been studied in the context of
consumer-to-consumer (C2C) online auctions. Drawing on the stimulus-organism-response …

This chapter reviews the literature on compliance, a type of social influence that occurs
when a person changes their behavior in response to a direct request. Specifically, I review …

This research explores some factors affecting purchase and repurchase intentions towards
online auctions. An experiment, in the context of PChome & eBay and Yahoo Auction online …

Nancy V. Wünderlich employs a multi-method approach comprising an international
qualitative study in Germany, USA and China and a longitudinal quantitative study to …

This study investigates the reference price effect of historical price lists—which are provided
in the auction description—on ending prices. This paper estimates and compares three …

Sunk costs, which can cause inconsistencies between consumer behavior and economic
theory, have been widely studied in different research areas and among various consumer …