Purpose Building upon the foundational eight dimensions of quality proposed by Garvin
(1987), this research formulates a modern meaning of “quality.” This new meaning aligns …

This study investigates the optimal service pricing strategies for manufacturers within the
burgeoning field of influencer live-streaming marketing. By examining a dynamic where …

Motivated by the observed private-label products entering the market, this paper studies the
encroachment of private-label manufacturers considering the quality effort and the platform's …

Digital technology improves consumption experiences and facilitates manufacturers'
production of smart products. However, customer privacy concerns and market competition …

A product marketed as smart home insurance combines home insurance and “smart” home
products, at an attractive price, so that customers are better protected from hazards and …

In a platform-based supply chain, an online platform can act as a reseller (R) or a
marketplace (A) for the manufacturer. Under each selling format, sales services can be …

In the age of information explosion, consumers may no longer want to be overwhelmed with
more information. But marketers are forced to display multiple features of a product in …

Feature creep captures the phenomenon that additional features result in product complexity
and even decrease the usability of products. According to consumers' heterogeneous tastes …

This study aims to analyze the magnitude of the influence of Service Quality, Price, and
Word Of Mouth (WOM) on the Purchasing Decision of Restaurant D'cost Kemang South …

E-commerce is a vital component of global retail sustainability, expanding at a rate of 14%
annually, fuelled by increased internet adoption (55%), with over five billion users …