Research question: The purpose of this perspective article is to explore the predominant
assumptions that underpin research and teaching in the sport management field, while …

Sport marketing is more accessible than ever, with sport business professionals, companies,
the media, athletes, teams, coaches, and fans connecting in new ways and with new …

Abstract Problem Statement and Approach: This study assessed managers' perceptions of
their ability to devise independent strategies within the County Directorate for Sport and …

The desire of any organization is to have the entire staff working from the same playbook
toward a common goal (ie,“the championship”). Given individuals' varying attitudes, beliefs …

The purpose of this study was to investigate the relationship dimensions green marketing
and subcategories producers' ethical standards with customer loyalty of sports products. The …

Rationale To address complexities in their environment, non-profit sports clubs enter
partnerships with other organizations. While partnerships between non-profit sports clubs …

The purpose of this chapter is to shed light on new sports metaphors for understanding
aspects of competition, which embrace more critical views of sport and competition. A variety …

Purpose: This study sought to analyse the factors that impede the effective management of
mega sporting events based on the FIFA 2022 World Cup in Qatar. The specific objectives of …

The field of sports has multiple segments including youth, recreational, college, and
professional sport. Research in these areas have produced an abundance of inquiries …

After reading this chapter, you will be able to do the following: Assess the nature of social
media data in the sport industryIdentify the different methods of mining social media …