Highlighting the important role of marketing in encouraging sustainable consumption, the
current research presents a review of the academic literature from marketing and behavioral …

This paper presents an analysis of the literature concerning the impact of corporate
sustainability on corporate financial performance. The relationship between corporate …

Stakeholders have long pressured firms to provide societal benefits in addition to generating
shareholder wealth. Such benefits have traditionally come in the form of corporate social …

Green supply chain management (GSCM) has attracted wide attention from academia and
practitioners with the improvement of environmental awareness. Based on stakeholder …

How do consumers react when brands take a stand on controversial socio-political issues?
The results from a series of studies, involving both unknown and well-known brands, show …

Examining a shock to the salience of the sustainability of the US mutual fund market, we
present causal evidence that investors marketwide value sustainability: being categorized …

Consumers increasingly expect brands to “pick a side” on divisive sociopolitical issues, but
managers are reluctant to risk alienating customers who oppose their position. Moreover …

Marketing green products requires different approaches than marketing non-green products
(eg, to counteract consumer prioritization of self-interest and focus on the short-term vs. long …

The impact of organic food corporate image on customers' surpassing purchasing behavior
is absent in prior literature. Based on the S–OR framework, the current study focuses on …

We examined socioemotional microfoundations of perceived corporate social responsibility
(CSR) and posited that employees' perceived CSR triggers a perception‐emotion‐attitude …