Country of origin has become a significant phenomenon in consumer behaviour studies.
Hence, increasing the knowledge of customers about products makes research about …

This research purpose is to examine the effect of the country of origin image, product
knowledge and product involvement on information search and intentions to purchase …

With the growth of international trade and travel, consumers are increasingly confronted with
foreign products and services. But some negative attitudes towards foreign products can …

Purpose This study aims to check the impact of consumer ethnocentrism (CE) and animosity
on brand image (BI) and brand loyalty (BL) of Indian made cosmetic products in Pakistan …

Purpose This commentary and conceptual paper is aimed at investigating marketing
perceptions of the country-of-origin (COO) perspectives, and emphasis is placed on the …

Purpose The aim of this empirical study is to examine how religiosity, animosity and
ethnocentrism interact to influence judgment about US products and purchase actions of …

Purpose The purpose of this paper is to explore the ethnocentric tendencies of Emirati Gen Z
consumers and to provide empirical evidence on how demographic variables (gender and …

This study sets to find out the mediating effect of country of origin between the four constructs
namely reputation, trust, ethnocentrism, quality and consumers' purchase intention. Four of …

Bu çalışmada temel olarak tüketici etnosentrizmi ile tüketici husumetinin X, Y ve Z kuşakları
açısından incelenmesi amaçlanmıştır. Bunun yanında ikincil amacımız tüketici etnosentrizmi …