Both the use of Web sites and the empirical knowledge as to what constitutes effective Web
site design has grown exponentially in recent years. The aim of the current article is to …

An increasing number of instructional videos online integrate a real instructor on the video
screen. So far, the empirical evidence from previous studies has been limited and …

Eye Tracking for User Experience Design explores the many applications of eye tracking to
better understand how users view and interact with technology. Ten leading experts in eye …

Eye-trackers provide continuous information on individuals' gaze behavior. Due to the
increasing popularity of eye-tracking in the information systems (IS) field, we reviewed how …

User experience research aims to understand a user's point of view. Because eye tracking
allows us to literally see through a user's eyes, it can serve as a valuable tool in web studies …

Personas often aim to improve product designers' ability to" see through the eyes of" target
users through the empathy personas can inspire-but personas are also known to promote …

We propose a method to predict user performance based on eye-tracking. The method uses
eye-tracking-based pupillometry to capture pupil diameter data and calculates—based on a …

Interruptions of various types, such as breaks, distractions, interventions, or intrusions, are
ubiquitous in our daily lives. Interruption science is an interdisciplinary research field …

In the information-driven and application rich environment of smartphones, power is closer
to the user than ever before and it has the potential of helping them become more effective …

NeuroIS is a field in Information Systems (IS) that makes use of neuroscience and
neurophysiological tools and knowledge to better understand the development, adoption …