[HTML][HTML] A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
ÁJ Rojas-Lamorena, S Del Barrio-García… - Journal of Business …, 2022 - Elsevier
This paper analyzes the scientific research on brand equity published over the last three
decades, based on data from the Web of Science (WoS) and Scopus databases. The …
decades, based on data from the Web of Science (WoS) and Scopus databases. The …
A critical review and reconstruction of perceptual brand equity
ADA Tasci - International Journal of Contemporary Hospitality …, 2021 - emerald.com
Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …
perceptual brand equity; distinguish among different stakeholder perspectives on customer …
Place-oriented or people-oriented concepts for destination loyalty: Destination image and place attachment versus perceived distances and emotional solidarity
Many studies have modeled several different concepts to explain destination loyalty;
however, none have integrated place-oriented (eg, destination image, place attachment) …
however, none have integrated place-oriented (eg, destination image, place attachment) …
Antecedents and consequences of brand equity: Evidence from Starbucks coffee brand
YX Ren, Y Choe, HJ Song - International Journal of Hospitality …, 2023 - Elsevier
This study aims to investigate the effects of coffee brand service quality and customer
experience on brand equity, brand personality, and brand reputation. To achieve this …
experience on brand equity, brand personality, and brand reputation. To achieve this …
The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy
R Huerta-Álvarez, JJ Cambra-Fierro… - Journal of Destination …, 2020 - Elsevier
The consolidation of Web 2.0 has modified the way people communicate and interact with
tourists. User-generated social media communication continues to increase: to the detriment …
tourists. User-generated social media communication continues to increase: to the detriment …
Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination
Purpose The purpose of this paper is to provide a comprehensive research of the effects of
the intensity of use of social media on destination brand equity. The authors use the schema …
the intensity of use of social media on destination brand equity. The authors use the schema …
How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR
A Mahmood, J Bashir - International Journal of Engineering …, 2020 - journals.sagepub.com
The concept of corporate social responsibility (CSR) has been embedded across
psychological and physical frontiers of organizations building up on philanthropy, ethics …
psychological and physical frontiers of organizations building up on philanthropy, ethics …
[图书][B] Destination marketing
S Pike - 2012 - taylorfrancis.com
The tourism market is fiercely competitive. No other market place has as many brands
competing for attention, and yet only a handful of countries account for 75% of the world's …
competing for attention, and yet only a handful of countries account for 75% of the world's …
The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival
This study assessed whether a celebrity writer endorsement affects festival brand equity and
attachment to a festival destination. Subjects were non-residents who attended a local …
attachment to a festival destination. Subjects were non-residents who attended a local …