Purpose The purpose of this study is to investigate how smart tourism technologies and
memorable tourism experiences affect tourist satisfaction and tourist destination loyalty …

Experiential marketing and the quest to create memorable and extraordinary customer
experiences have become central to tourism. However, implementing the concept of …

This article aims to review and identify key challenges and opportunities in the
interrelationship between cultural tourism, inclusive design, and digital storytelling fields …

Our knowledge of how tourists could co-create value in the pre-travel stage is limited. This
should be particularly worrying for tourism providers, as they could gain competitive …

The present work studies hiking as tourist activity and its physical and mental benefits for the
tourist. In particular, the study explores the relative importance of these benefits among the …

The impact of destination atmospheric cues–as representations of destination characteristics–
on tourists' intention to engage in word-of-mouth (WOM) communication is examined …

This study investigates the influence of digital information quality in tourist experience which
divided into three parts: pre-trip experience (before trip), on-site experience (during trip), and …

Solo female travel represents a growing market segment, with an increasing number of
females preferring to travel alone. This paper aims to explore the international solo women's …

With the emergence of experiential marketing, the positive customer experience has
become fundamental to marketing, hospitality and tourism. However, positive experiences …

Volunteers serve as the largest labor force in a mega sporting event and may become
ambassadors for the host city and event. Volunteers at a mega sporting event are …