The premise of this book is that research into gossip, organization, and work is an important
idea whose time has come. A key feature of the book is the inclusion of 'practice points' …

The notion of the identity project fosters a persistent emphasis on consumer goals and plans
and has dominated many interpretations of consumers undergoing transformation. This …

This book addresses foundational areas of qualitative writing (such as journal articles and
dissertations), aesthetic representations (including poetry and autoethnography), publishing …

Purpose This paper focuses on the analytical importance of voice and the value of listening
and representing voices in private contexts. It highlights the under-theorised position of …

Purpose Narrative accounts of subjective consumer experience are, in one form or another,
an essential of qualitative market research. Ethnographic research and ethnographic poetry …

This paper explores the potential of Slam poetry to serve as a transformative and
emancipatory pedagogic tool for marketing education. An under-researched style of poetry …

This study explores the inclusion of poetry in the realm of consumer research in tourism,
consumption, and sustainability, with a study of the poem “The Dolphins” by Carol Ann Duffy …

This collection of six poems is based on my reflections on growing up as a gay man in a
heteronormative society where same-sex indulgence was outlawed until recently. The …

This chapter draws on my poetic research on acculturation to illustrate how adopting a
poetic orientation can help us nourish our journeys of academic discovery. The poetic …

The hedgehog is the animal that can teach us the most about consumption. French
poststructuralist Jacques Derrida (1995) compares the act of writing a poem to a hedgehog …