Generation Z's perception of privacy on social media: Examining the impact of personalized advertising, interpersonal relationships, reference group dynamics, social …
Z Rózsa, L Ferenčáková, D Zámek, J Firstová - Oeconomia Copernicana, 2024 - ceeol.com
Research background: Consumers frequently exchange personal data for limited benefits
from digital services, despite privacy concerns. This data enables digital providers to tailor …
from digital services, despite privacy concerns. This data enables digital providers to tailor …