Developing UGC social brand engagement model: Insights from diverse consumers
Understanding the social influence of user‐generated content (UGC) to create social brand
engagement (SBE) through social media has become a topic of major interest for both …
engagement (SBE) through social media has become a topic of major interest for both …
Fans make art: Authoring and creativity in the production of fanvideos
ALM de Souza-Leão, BM Moura… - Revista de …, 2019 - ojsrevista.furb.br
The research aims to analyze how Brazilian produce fanvideos based on successful pop
culture franchises. For such, assumes that fans are prosumers of pop culture in a context of …
culture franchises. For such, assumes that fans are prosumers of pop culture in a context of …
No shame to play: Ludic prosumption on Brazilian fanvideos
ALM de Souza-Leão, BM Moura, WKS Nunes… - Revista de …, 2020 - emerald.com
Purpose Fans are proactive consumers of pop culture products, who can be seen as
prosumers. Fanvideo production is one of their most widespread practices in the …
prosumers. Fanvideo production is one of their most widespread practices in the …
Research on the User-Generated Content in Brand Marketing
X Li - 2022 7th International Conference on Social Sciences …, 2022 - atlantis-press.com
The high degree of connectedness of consumers to the Internet and social media provides
for their better interaction with owners of numerous brands, which may result in the …
for their better interaction with owners of numerous brands, which may result in the …