This study proposes and empirically tests a contextualized model for investigating
repurchase intentions of e-commerce consumers as well as their word-of-mouth (WOM) …

Given the rapid growth and emerging trend of e-commerce have changed consumer
preferences to buy online, this study analyzes the current Indian legal framework that …

Purpose This study aims to investigate the role of social media in increasing trust, self-
perceived creativity and millennial entrepreneurial satisfaction. Design/methodology …

Drawing from the SOR perspective, this paper proposes a theoretical model explicating the
mechanism whereby social media usage functions on customers' engagement in cross …

Purpose The paper explores how social networks influence Cameroonian consumers'
buying behavior. Then, the authors examine customers' advertising perceptions and …

Purpose This study investigates the relationship between social commerce adoption
determinants, perceived trust and purchase behaviour among pastry product consumers …

Purpose This study investigates the relationship between buyers' psychological antecedent
and repurchase intentions in online group buying. Considering and evaluating pre …

Electronic commerce (E-com) is now adopted by most of the firms, especially after the first
phase of the COVID-19 pandemic. Consumers are conscious of increasing online …

This study examines the antecedents of social commerce intention by conceptualizing a
model that includes two exogenous variables; relationship quality and social support, and …

Tokopedia's e-commerce to date has never been in the first position of the brand index
experienced by Tokopedia, this could be due to a decrease in satisfaction. The problem in …