While social exclusion in the consumption context has gained significant interest recently, its
literature remains fragmented and underexplored due to restricted categorization and limited …

Purpose Narrative accounts of subjective consumer experience are, in one form or another,
an essential of qualitative market research. Ethnographic research and ethnographic poetry …

Representation is key in the politics of mass-mediated consumer society. Although previous
research has noted that representation in advertising generates greater societal visibility for …

Authenticity is often considered the holy grail in marketing. Prior research has focused on
authenticity in consumption and marketing communications based on countercultural …

This chapter draws on my poetic research on acculturation to illustrate how adopting a
poetic orientation can help us nourish our journeys of academic discovery. The poetic …

Adopting a researcher-poet stance, this prose poem is a reflection on the consumption and
marketing of French theory within American academia seen through a graduate student …

O cosplay é um fenômeno capaz de ilustrar como as práticas de consumo podem ser
investigadas como um mosaico de relações culturais. Não à toa, as performances …

This thesis will explore the complex relationship between marketplace exclusion and
symbolic resources mediated by the market, for older consumers who have traversed from a …