Customer engagement and purchase intention in live-streaming digital marketing platforms: 实时流媒体数字营销平台中的客户参与和购买意向

P Clement Addo, J Fang, AO Asare… - The Service Industries …, 2021 - Taylor & Francis
摘要在社交商务诞生之前, 因为在线渠道缺乏人性化和社会化线索以及客户参与不足等原因
制约了电子商务的发展。 本研究旨在探讨顾客参与直播营销对消费者购买意愿的影响 …

Workload characterization: A survey revisited

MC Calzarossa, L Massari, D Tessera - ACM Computing Surveys (CSUR …, 2016 - dl.acm.org
Workload characterization is a well-established discipline that plays a key role in many
performance engineering studies. The large-scale social behavior inherent in the …

Utilitarian and hedonic motivations for live streaming shopping

J Cai, DY Wohn, A Mittal, D Sureshbabu - Proceedings of the 2018 ACM …, 2018 - dl.acm.org
Watching live streams as part of the online shopping experience is a relatively new
phenomenon. In this paper, we examine live streaming shopping, conceptualizing it as a …

Live streaming commerce: Uses and gratifications approach to understanding consumers' motivations

J Cai, DY Wohn - 2019 - aisel.aisnet.org
In this paper, we introduce live streaming commerce–e-commerce integrated with real-time
social interaction via live streams. Using a uses and gratifications framework, we identified …

A tool for the generation of realistic network workload for emerging networking scenarios

A Botta, A Dainotti, A Pescapé - Computer Networks, 2012 - Elsevier
Internet workload is a mix of many and complex sources. Therefore, its accurate and realistic
replication is a difficult and challenging task. Such difficulties are exacerbated by the …

YouTube live and Twitch: a tour of user-generated live streaming systems

K Pires, G Simon - Proceedings of the 6th ACM multimedia systems …, 2015 - dl.acm.org
User-Generated live video streaming systems are services that allow anybody to broadcast
a video stream over the Internet. These Over-The-Top services have recently gained …

Watch me playing, i am a professional: a first study on video game live streaming

M Kaytoue, A Silva, L Cerf, W Meira Jr… - Proceedings of the 21st …, 2012 - dl.acm.org
" Electronic-sport"(E-Sport) is now established as a new entertainment genre. More and
more players enjoy streaming their games, which attract even more viewers. In fact, in a …

Understanding user behavior in large-scale video-on-demand systems

H Yu, D Zheng, BY Zhao, W Zheng - ACM SIGOPS Operating Systems …, 2006 - dl.acm.org
Video-on-demand over IP (VOD) is one of the best-known examples of" next-generation"
Internet applications cited as a goal by networking and multimedia researchers. Without …

Understanding the characteristics of internet short video sharing: YouTube as a case study

X Cheng, C Dale, J Liu - arXiv preprint arXiv:0707.3670, 2007 - arxiv.org
Established in 2005, YouTube has become the most successful Internet site providing a new
generation of short video sharing service. Today, YouTube alone comprises approximately …

Mesh or multiple-tree: A comparative study of live p2p streaming approaches

N Magharei, R Rejaie, Y Guo - IEEE INFOCOM 2007-26th IEEE …, 2007 - ieeexplore.ieee.org
Existing approaches to P2P streaming can be divided into two general classes:(i) tree-based
approaches use push-based content delivery over multiple tree-shaped overlays, and (ii) …