In recent decades, green marketing has been created and developed. This marketing
concept can be simply understood as marketing activities aimed at satisfying the needs of …

This chapter analyses the importance of Portuguese consumers' degree of environmental
awareness when faced with the decision to purchase sustainable products, with the purpose …

This study assesses the impact of green marketing initiatives on brand perception and
investigating how brands' sustained commitment to environmental practices, innovation, and …

This study aimed to explore current challenges and future perspectives of green marketing.
The researchers interviewed nine marketing managers from arts, energy, hospitality …

Technology has fabricated, integrated the entire global market as it has given new
perspectives, thinking & orientation. It has also given competitive advantage which has …

El objetivo planteado fue determinar cómo influye el marketing verde en la decisión de
compra de los jóvenes universitarios en la ciudad de Piura. Se trató de una investigación …

El objetivo principal de este trabajo es estudiar la responsabilidad medioambiental en un
conjunto de empresas españolas muy conocidas, dentro de un contexto en que el objetivo …