The study aims to provide a series of information that will contribute to the understanding of
the concept of healthcare marketing and other associated concepts from the perspective of …

is paper aims two major objectives:(1) to bring forth and stress the importance of the market
research's role in e cient and effective decision making for the private (for-pro t) healthcare …

Health is one of the priorities that ensure the sustainable development of society. But health
is an area that raises many problems of economic, social and even moral, so to contribute …

The aim of the paper is to present the online tools used by private healthcare organizations
in order to generate patient loyalty. The research emphases a comparative analyze between …

The article outlines the role of telemedicine within the entire medical services in Romania,
and aims to highlight the benefits and limitations of this type of interaction, its current market …

THE COMPLEXITY OF MARKETING SERVICES IN GENERAL AND MEDICAL SERVICES
IN PARTICULAR IS DETERMINED BY THE COMPLEXITY OF SERVICES. THE NEED TO …

The application of marketing in the health services presents certain particularities
determined by market characteristics, of the organizations, products, staff and consumers …

This chapter focuses on the confrontation between the public and private sectors of
Romanian healthcare services of the last decade. Its objectives concern a “diagnostic …

Approaching healthcare services from a marketing point of view is a very complex and
complicated issue. On one hand, the Health Ministry has the strategic role of writing the …

The study of the behavior of the healthcare consumer has been and will remain a matter of
interest as the influence factors that act on it are experiencing a continuous dynamics …