Exploring the influencing mechanisms of different digital transformation stages: an industry perspective

Y Tian, L Ou - Enterprise Information Systems, 2024 - Taylor & Francis
This study examines influencing mechanisms of digital transformation across a range of
industries using literature review method. Through the analysis of 114 papers from the …

[HTML][HTML] Exploring Microbial Dynamics: The Interaction between Yeasts and Acetic Acid Bacteria in Port Wine Vinegar and Its Implications on Chemical Composition …

J Mota, A Vilela - Fermentation, 2024 - mdpi.com
Port wine vinegar, a product of the esteemed Port wine, is renowned for its intricate blend of
flavors and aromas, a result of complex microbial interactions. This study delves into the …

The impact of digitalization and sustainability on governance structures and corporate communication: a cross-industry and cross-country approach

R Capurro, R Fiorentino, RM Galeotti, S Garzella - Sustainability, 2023 - mdpi.com
Digitalization and sustainability are changing companies by transforming products, services
and operations. While the growth of a digital and sustainable economy may increase firm …

[HTML][HTML] Critical Factors for Green Public Procurement: The Case of Greece

VS Orfanidou, DJ Dimitriou, NP Rachaniotis… - Logistics, 2024 - mdpi.com
Background: Green Public Procurement (GPP) is a sector that has been growing in recent
years through policies encouraged by the European Union. In the Greek public sector, the …

The Influence of Marketing Mix Strategy on Bread Customer Satisfaction in Nigerian Market

IO Ozumba, E Okon - Journal of Economics Business Industry, 2023 - jurnaljepip.com
Bread is a practical and ready-to-eat food. Urban people consume Bread as a breakfast
menu. This causes the bakery industry to grow even more. This study aims to analyze the …

ANALYSIS OF CURRENT TRENDS IN THE USE OF DIGITAL MARKETING FOR THE SUCCESSFUL PROMOTION OF GOODS AND SERVICES IN UKRAINE.

Y Zintso, I Fedorishina… - Financial & Credit …, 2023 - search.ebscohost.com
One of the main trends in the development of most economic processes in the modern world
is digitalization. Marketing is no exception, also subject to general trends and focused today …

Critical Factors Affecting Trust in the Wine Supply Chain in Greece: A Grey DEMATEL Approach

EE Psychogiou, GT Tsoulfas - Logistics, 2024 - mdpi.com
Background: Although trust is a well-studied topic in supply chain management, the case of
the wine supply chain has not been adequately investigated. Methods: A hybrid approach …

Identification and Analysis of Key Factors Affecting Digital Transformation of Small and Medium-Sized Manufacturing Enterprises

Q Chen, X Lyu, J Chen - SAGE Open, 2024 - journals.sagepub.com
The digital transformation of small and medium-sized manufacturing enterprises is
influenced by various factors, and the relationship between them is not yet clear. Studying …

The effect of AI on pink marketing: the case of women's purchasing behavior using mobile applications

H Beyari - Frontiers in Artificial Intelligence, 2024 - frontiersin.org
This research looks in detail at the dynamics of pink marketing and its effect on the purchase
behavior of Saudi women through mobile applications, with an emphasis on Artificial …

The organizational impact in Kibs companies of certain digital marketing factors: digital capabilities and internet technologies

JA Marino-Romero, PR Palos-Sanchez… - Journal of Marketing …, 2024 - Springer
The concept of digital marketing is currently fragmented due to the emergence of many sub-
areas of research. This is motivated by the evolution of markets that believe in the …