Forecasts have traditionally served as the basis for planning and executing supply chain
activities. Forecasts drive supply chain decisions, and they have become critically important …

Sustainability has become a global corporate mandate with implementation impacted by two
key trends. The first is recognition that global supply chains have a profound impact on …

Business analytics refers to methods and practices that create value through data for
individuals, firms, and organizations. This field is currently experiencing a radical shift due to …

Accurate demand forecasting is critical for supply chain efficiency, especially for the
pharmaceutical (pharma) supply chain due to its unique characteristics. However, limited …

This paper aims to discuss the current state of Google Trends as a useful tool for fashion
consumer analytics, show the importance of being able to forecast fashion consumer trends …

ABSTRACT This paper considers Enterprise Information Systems functional architecture and
carries out review of AI applications integrated in Customer Relationship Management …

The rapid rise of many e-commerce platforms for individual consumers has generated a
large amount of text-based data, and thus researchers have begun to experiment with text …

Social media marketing is an essential and important tool for start-up firms, which can help
start-up firms remedy the marketing limitations through ease and relatively low costs …

Big data analytics (BDA) has captured growing research interests in operations and supply
chain management literature, yet, despite the significant implication, extant knowledge falls …

The COVID-19 pandemic related government interventions produced rapid decreases in
worldwide economic and social activity, with multifaceted economic and social …