The relationship between perceived risk and behavioral intention (BI) in e-shopping, based
on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are …

This study builds on the theory of parallel distributed processing, Thaler's exchange theory,
and the trust theory to extend our existing knowledge on the location-based coupons …

Purpose A novel phenomenon in product and service promotions, social coupons facilitate
group buying at lower prices, bringing key benefits to customers, merchants and coupon …

This research sheds light on the theoretical mechanism behind consumer discounting of
discounts and extends it to the online daily deals context. Based on advertising and …

Este estudio tiene como propósito entender los factores que promueven la compra por
impulso en sitios web de compra en grupo, a través del enfoque de la teoría psicológica …

This paper contributes to the service marketing literature with a focus on deal-of-the-day
(DoD) website shopping. The work explores drivers of adoption of DoD shopping among …

Social couponing is a growing promotional phenomenon in the service industry. However,
since the conversion rate of distributed coupons into coupons redeemed for purchase is …

Objetivo: O objetivo desta pesquisa é analisar como o conhecimento da marca ea faixa de
preço moderam as relações entre as dimensões cognitivas (percepção de valor e nível de …

Coupon promotion is widespread in the fast casual restaurant sector. As monetary saving
offered in the coupons is costly to suppliers, this study examines:(1) if the provision of choice …

Online daily coupons (ODCs)(eg, Groupon) differ from conventional coupons, in that they
require customers to make a prepayment for a product or service to receive a substantive …