The Influence Of Consumer Characteristics And Situational Factors On Online Impulsive Buying Of Fashion Products
I Destyanawati - Journal of Management and Islamic …, 2023 - ejournal.uinsaid.ac.id
This study aims to analyze the influence of consumer characteristics (impulse buying
tendencies, shopping enjoyment tendencies, and consumer moods) and situational factors …
tendencies, shopping enjoyment tendencies, and consumer moods) and situational factors …
Sentiment Analysis of User Reviews of E-commerce Applications: Case Study on the Shoppe Platform
AR Susanti, EN Ilahi - Journal of Social Science, 2024 - jsss.co.id
The development of e-commerce in Indonesia is driven by the large population and
extensive geography. One of the leading e-commerce applications in Indonesia is Shopee …
extensive geography. One of the leading e-commerce applications in Indonesia is Shopee …
The Influence of Live Streaming Shopping, Twin Date Promotion, and E-WOM on Gen Z Shopee Users' Impulse Buying in Surabaya
EA Salwanisa, Z Fitriyah - Indonesian Interdisciplinary Journal …, 2024 - e-journal.uac.ac.id
This study explores how live streaming shopping, twin event promotions, and E-WOM impact
impulse buying behavior among Gen Z users of the Shopee e-commerce platform. It is …
impulse buying behavior among Gen Z users of the Shopee e-commerce platform. It is …
[PDF][PDF] STUDY OF IMPULSE BUYING ON LIVE STREAMING: EFFECTS OF HEDONIC SHOPPING MOTIVATION AND SALES PROMOTION
MW Sasongko, Y Artanti - Jurnal Mebis, 2024 - mebis.upnjatim.ac.id
Shopee Live is a live streaming video feature where sellers can sell and interact directly with
buyers using the Shopee Live streaming platform. Several factors come into play. The …
buyers using the Shopee Live streaming platform. Several factors come into play. The …
From Clicks to Carts: The Interplay of User Interface, Sales Promotions, and Pay-Later Payments in E-commerce Impulse
This study delves into the intricate dynamics of impulsive buying behavior within the realm of
e-commerce, specifically examining the influential factors of user interface design, sales …
e-commerce, specifically examining the influential factors of user interface design, sales …
Positive eWOM and Consumers with a Fear of Missing Out
NLDME Putri, S Sulhaini… - … Research Journal of …, 2024 - irjbs.prasetiyamulya.ac.id
The study aims at examing the effect of positive electronic word of mouth (eWOM) and
consumers with Fear Of Missing Out (FOMO) of local skincare products. This research is …
consumers with Fear Of Missing Out (FOMO) of local skincare products. This research is …
The Effect of Live Streaming on Impulsive Buying with Consumer Trust as an Intervening Variable in Purchasing Skincare Products" Somethinc"
MM Putri - Jurnal Strategi Pemasaran, 2024 - publication.petra.ac.id
Lifestyle changes have increased awareness of skin health and beauty, and the demand for
cosmetics includingskincare products is increasing. The relationship between live streaming …
cosmetics includingskincare products is increasing. The relationship between live streaming …
Pengaruh Promosi Penjualan, Motivasi Belanja Hedonis Terhadap Impulse Buying Pada Marketplace Shopee (Studi Pada Mahasiswa Fakultas Ekonomi dan Bisnis …
A Widya Pratiwi - 2024 - repository-feb.unpak.ac.id
AFNI WIDYA PRATIWI. 021120001. Pengaruh Promosi Penjualan, Motivasi Belanja
Hedonis Terhadap Impulse Buying Pada Marketplace Shopee (Studi Pada Mahasiswa …
Hedonis Terhadap Impulse Buying Pada Marketplace Shopee (Studi Pada Mahasiswa …