Beyond reality: Examining the opportunities and challenges of cross-border integration between metaverse and hospitality industries

Z Chen - Journal of Hospitality Marketing & Management, 2023 - Taylor & Francis
The study explores the opportunities and challenges that the cross-border integration of
“Metaverse+ hotel” brings to visitors and the hospitality industry. The study analyses the …

A bibliometric analysis: Metaverse in education concept

G Bızel - Journal of Metaverse, 2023 - dergipark.org.tr
During the last decade technological transformation prospered, and digital environments
such as Metaverse started to come to life. Metaverse is a hypothesis of the next generation …

New Age Robotics: Implications for a Blockchain Integrated Prototype for Education

P Suanpang, P Pothipassa - Operational Research in Engineering …, 2023 - oresta.org
In the 21st century, the rapid expansion of automated robots and intelligent devices in
industries such as manufacturing, production, healthcare, and education ushered in the era …

[PDF][PDF] THE DEVELOPMENT OF METAVERSE TECHNOLOGY TO RAISE UP THE STANDARD OF HEALTH TOURISM

P Potjanajaruwit - Geo Journal of Tourism and Geosites, 2023 - gtg.webhost.uoradea.ro
This research aims to: 1. Investigate the factors of Metaverse technology development for VR
spa glasses and their impact on the evolution of Metaverse applications for marketing; 2 …

Modelling barriers to metaverse adoption in the hospitality and tourism industry

M Chi, Y Chen, Y Xu, Y Wu - Information Technology & Tourism, 2024 - Springer
The emerging concept of the metaverse, which blends digital and physical realms to offer
immersive user experiences, presents a disruptive opportunity for businesses operating in …

OPTIMIZING TOURISM SERVICE INTELLIGENT RECOMMENDATION SYSTEM BY MULTI-AGENT REINFORCEMENT LEARNING FOR SMART CITIES …

P Suanpang, P Jamjuntr - Operational Research in Engineering …, 2023 - oresta.org
The tourism sector is in a state of continual evolution, marked by a growing demand from
travellers for customized and individualized experiences within smart city destinations. In …

Metaverse Technology Research in Tourism and Hospitality Marketing in Indonesian Context: A Systematic Review

PW Mmari, A Sumarwan - Indonesian Journal of Tourism and …, 2024 - journal.lasigo.org
This article urgently examines the pressing need for research on metaverse technology (MT)
within the tourism and hospitality marketing (THMK) context in Indonesia. Despite its …

Metaverse as fusion of B2C &G2C: A new business model for tourism

MM Sever - Journal of multidisciplinary academic tourism, 2023 - dergipark.org.tr
The Metaverse, a buzzword after last pandemic, is accepted as a functional tool enable for
multi sided platforms in a single phygital world. The key contributions of this article include …