Abstract Business-to-business (B2B) customer interactions and customer journeys increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …
A Manfreda, K Ljubi, A Groznik - International Journal of Information …, 2021 - Elsevier
Smart cities are developing at increasing speed. Smart cities rely on the deployment of information and communication technology (ICT) that is digitally transforming our habitats …
Digitalization in the health care sector has led to growth of communication channels and customer touchpoints within these channels. In this context, omnichannel integration quality …
This study synthesises current understanding and developments in omnichannel marketing, provides a comprehensive and structured review of this domain, and suggests future …
Purpose This study aims to examine the research pattern and growth trends of published research on a unified theory of acceptance and use of technology 2 (UTAUT2) from 2012 to …
The intensive use of smartphones at physical stores has given rise to an increasingly common behavior among omnichannel consumers known as mobile-assisted showrooming …
Training is a key resource for fostering knowledge as a competitive asset. As in other fields, in learning, innovation emerges with disruptive methods such as gamification. Serious …
Nowadays, consumers use information devices to use products and services through various channels. Omnichannel promotes sales improvement by allowing businesses to …
G Park, F Chen, L Cheng - Sustainability, 2021 - mdpi.com
Whether in terms of social media platforms, mobile pay apps or an increasing acceptance of RFID chips in humans, technology has transformed everyday life for consumers. Social …