This study adopted the unified theory of acceptance and use of technology 2 to investigate
the influence of TikTok on the travel decision-making of young Chinese tourists. The model …

Abstract Business-to-business (B2B) customer interactions and customer journeys
increasingly occur in digital spaces, often aided with diverse digital and artificial intelligence …

Smart cities are developing at increasing speed. Smart cities rely on the deployment of
information and communication technology (ICT) that is digitally transforming our habitats …

Digitalization in the health care sector has led to growth of communication channels and
customer touchpoints within these channels. In this context, omnichannel integration quality …

This study synthesises current understanding and developments in omnichannel marketing,
provides a comprehensive and structured review of this domain, and suggests future …

Purpose This study aims to examine the research pattern and growth trends of published
research on a unified theory of acceptance and use of technology 2 (UTAUT2) from 2012 to …

The intensive use of smartphones at physical stores has given rise to an increasingly
common behavior among omnichannel consumers known as mobile-assisted showrooming …

Training is a key resource for fostering knowledge as a competitive asset. As in other fields,
in learning, innovation emerges with disruptive methods such as gamification. Serious …

Nowadays, consumers use information devices to use products and services through
various channels. Omnichannel promotes sales improvement by allowing businesses to …

Whether in terms of social media platforms, mobile pay apps or an increasing acceptance of
RFID chips in humans, technology has transformed everyday life for consumers. Social …