Event academics and practitioners have long recognized the importance of segmenting
event attendees. Despite a relatively long level of enquiry into event segmentation, there is …

Festivals are one of the most frequently occurring events, happening at destinations across
the world, with numbers increasing annually, making festivals the fastest growing segment of …

Purpose This paper aims to investigate the determinants of current visitors' festival revisit
intentions. The concepts of festival quality and satisfaction were adapted and integrated with …

Through a survey method, this study compares the process of how travel decision makers
(DMs) and non-decision makers (Non-DMs) are motivated to travel and how they develop …

This article investigates how the perceived threats caused by COVID-19 affect consumers'
travel choices and actions by influencing their intentions to seek variety. Four studies show …

Based on social exchange theory, this research seeks to establish the differences between
festival stakeholder relations in terms of trust, control, dependence, and altruism. A total of …

Purpose The purpose of this study is to investigate the robotic restaurant experience of
travellers around the world and understand the components of robotic restaurant …

Vacation needs and the family decision-making processes are well researched in tourism.
However, the role and influence of young children on parents' hotel choice remains sparsely …

Cohort theory suggests that each generation or cohort differs from others in terms of values
and consumption behaviour, including travel behaviour. The literature on online travel …

Destination food has been increasingly appealing to tourists within adjacent markets. This
trend has been widely recognised by destination marketers; however, scholars have paid …