This article uses qualitative empirical research to explore the ways that Instagram has
shaped both artistic labour and artistic practice. I draw from sociological perspectives on art …

Purpose This study aims to understand the lasting relationship between luxury fashion and
art. The purpose of the paper is to explore whether the application of art, the cooperation …

Purpose This paper aims to present historical examples of collaborations between brand
strategists and artists; provide an extensive, structured overview of existing published …

Limited research exists around the interrelationships between protest camps and marketing
practices. In this article, we focus on the 2014 Hong Kong protest camps as a context where …

This paper focusses on the spatial practices of resilience put in place by individual
professionals who face changes and challenges related to their life and career aspirations …

Purpose The authors consider the role of institutional relationships in providing an exhibition
as a launching platform for emerging artists to develop their careers, as well as contributing …

In the increasingly global and competitive fashion industry, firms are adopting a variety of
strategies to generate value and brand loyalty. While some emphasise the quality of material …

Subscription services for users with low or no cost access to vast libraries of music has
initiated a decrease in revenue for musicians. The growing evidence of exploitation of …

Brand management has become a key element in museum differentiation and
competitiveness. When a museum's brand is associated with a particular artist, the artist is a …

In the arts, brand has often been seen as a 'dirty word.'This paper critically analyzes the
shaky relationship between artists and an arts council by examining a unique data set of …