The power of dynamic marketing capability in Lao smes: The roles of innovation and Entrepreneurial Capability

M Syhachack, K Siriyota… - … Gestão Social e …, 2024 - rgsa.openaccesspublications.org
Introduction: This quantitative study investigates the dynamic marketing capabilities of small
and medium enterprises (SMEs) in Lao PDR, using the resource-based view theory (RBV) …

SWOT Analysis of Indonesia's Trade in Services in Facing The ASEAN Trade in Services Agreement (ATISA)

J Sambuaga, EA Ningsih - Buletin Ilmiah Litbang Perdagangan, 2024 - ejournal.brin.go.id
The liberalization of services within the Association of Southeast Asian Nations (ASEAN)
has been a key focus since the ASEAN Framework Agreement on Services (AFAS) was …