Introduction: Organizations currently emphasize green marketing strategies by implementing marketing practices, aiming to design, produce, promote and sell green products. Thus, both …
Y Jiang, F Hong - Tourism Recreation Research, 2023 - Taylor & Francis
Night-time tourism leverages unique tourism opportunities posed by the night and stages the host destination at night as a core tourism attraction. The present study investigates the …
Climate change is a serious consequential threat which has been a serious concern among scholars and business clients. As such green behaviour on performing what, how, when …
The research reported here aims to investigate the pro-environmental behavior of respondents in the context of the concept of homo socio-oeconomicus. The main research …
Generation Z in Malaysia is currently the largest age group representing 29% of the overall population, with a monthly disposable income of US $327 million. The Malaysian …
R Sharpley - Tourist Studies, 2021 - journals.sagepub.com
Sustainable tourism has remained the dominant tourism development paradigm within both academic and policy circles for more than three decades. However, little if any progress has …
The study reviews and highlights the influence of environmentally supportive behaviour among Malaysian and Nigerian consumers. The review identifies various barriers with …
R Lavuri, E Jusuf, A Gunardi - Ekonomia i Środowisko, 2021 - yadda.icm.edu.pl
This exploratory study examines the factors that promote green purchasing intentions and understand the differences between the two generations, such as millennial and …
Abstract Generation Z (Gen‐Z), representing a demographic cohort of persons born from 1995 to 2010, has demonstrated their concerns for environmental protection. On September …