Purpose The aim of this study is to examine the role of relational benefits and brand
experience measurements on willingness to pay more (WPM), effects of word of mouth …

Purpose This study examines factors that affect customer lifetime value (CLV) in fast-food
restaurants (FFRs) in Jordan. These factors are relational benefits, brand experiences …

Objective: AirbnB's explosive growth has stunned many market professionals including hotel
managers who have largely ignored this new competitor. This study aims to investigate the …

This study investigates the utilization impact of Instagram on restaurants' brand management
in emerging economies, particularly in the capital of Lebanon, Beirut. Instagram utilization …

This study aims to determine the effect of service quality and perceived value on customer
loyalty as mediated by restaurant customer satisfaction in Tuban Regency. The population in …

Abstracts: The study aimed to know the relationship between marketing of financial services
in public sector banks with special reference to Arab bank in Jordan. The analysis of the …

This study aims to determine the effect of service quality and perceived value on customer
loyalty as mediated by restaurant customer satisfaction in Tuban Regency. The population in …

The present study designed to exploring the influence of marketing mix of financial services
on customer satisfaction and competitive advantage of money exchange companies in …

This study examines how talent management plays a crucial role in improving worker
performance in the Ministry of Interior in the United Arab Emirates (UAE). With the ever …

Semarang city as the capital of Central Java province with its various easy access can be an
option for developing business. This is an opportunity for business development in the F&B …