There has been a great deal of research investigating intrinsic/extrinsic cues and their
influences on consumer perception and purchasing decisions at points of sale, product …

Product packaging serves a number of distinct functions and influences the way in which
consumers respond to various product offerings. The research reported here examines …

Visual elements of packaging design serve as a powerful, cost-efficient tool for
manufacturers and retailers alike to communicate sensory features of the product to …

This exploratory pilot study analyzes the influence of organic labeling on the sensory
perception of wine, assessing not only overall hedonic rating but specific experiences of …

We demonstrate that consumers have learned that unhealthy snacks such as potato chips
tend to be sold in glossy packages, whereas healthier snacks such as crackers tend to be …

It has been demonstrated previously that the surface textures of product packaging and
servingware can impact the perceived taste and mouthfeel of various different foods and …

Purpose The aim of this paper is to examine the existing literature circa 2010–2023 of
introductory wine education involving sensory experience components in an objective …

More firms are adopting “green packaging” due to regulatory and environmental concerns.
The alcoholic beverage industry has recently joined the lobby and major producers have …

A study was designed to assess whether the individual and combined effects of product-
intrinsic and product-extrinsic factors influence the perception of, and liking for, carbonated …

Purpose A considerable body of literature has shown how the perception of flavor is the
result of a multi-sensory combination. Starting with this premise, this paper aims to verify …