Purpose: Through a comprehensive literature review using PRISMA criteria, the current
study identified the primary antecedents of electronic customer relationship management (e …

In the emerging competitive and technological driven banking era, banks have to strive hard
for retaining and enlarging their customer base. Electronic customer relationship …

The Indian telecom sector has been met with competitive pressure after deregulation. Many
key developments took place in the early 2000. The telecom service providers are expected …

Customer satisfaction is the lifeline for the growth of any organization. Now a days, basic
concept of marketing is not selling the product to customers but it is to reach to the hearts of …

The continuous and rapid development of information and communication technology (ICT)
influenced the operations and services provided by the banking sector. Many financial …

ABSTRACT his paper has been devoted to an important perception which has dominated
the business world in recent years known as Customer Relationship Management (CRM) …

In the last decade India has grown a lot in terms of consumerism and development. The
main objective of this study is to find out the opinion of the customer towards the various E …

The present empirical study was aimed to explore the perception of public sector bank
customers with respect to e-CRM practices followed in the Indian Banking context. This …

The e-CRM is perceived as one of the effective tool in the corporate sectors. This tool serves
the customers in better way, retain valuable customers and enhance analytical capabilities …

Customer delight is prerequisite for the existence and growth of any company. Marketing
concept in present form is not focusing on the sales but understanding and serving the …