Does online shopping make consumers feel better? Exploring online retail therapy effects on consumers' attitudes towards online shopping malls
J Lee, Y Lee - Asia Pacific Journal of Marketing and Logistics, 2019 - emerald.com
Purpose The purpose of this paper is to examine the relationship between online retail
therapy and consumers' attitudes towards online fashion shopping malls (ATO) based on the …
therapy and consumers' attitudes towards online fashion shopping malls (ATO) based on the …
Does online shopping make people feel better? The therapeutic effect of online shopping on Korean female consumers' mood, self-esteem, and self-efficacy: Based …
H Son, J Lee - Journal of Global Scholars of Marketing Science, 2021 - Taylor & Francis
This study investigates the influence of online shopping on Korean female consumers'
negative mood, positive mood, self-esteem, and self-efficacy. Study 1 compared two groups …
negative mood, positive mood, self-esteem, and self-efficacy. Study 1 compared two groups …
Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making
Purpose This paper aims to provide a comprehensive framework on how and when musical
elements such as keys, complexity, tempo and volume influence consumers' mood …
elements such as keys, complexity, tempo and volume influence consumers' mood …
Value-in-acquisition: an institutional view
K Chipp, EP Williams, A Lindgreen - European Journal of Marketing, 2019 - emerald.com
Purpose By combining consumer culture theory and service dominant logic, this study
proposes that value might be understood as value-in-acquisition, such that value outcomes …
proposes that value might be understood as value-in-acquisition, such that value outcomes …
Coping with the Pandemic: A Qualitative Exploration of How Female Millennial Consumers Use Retail Therapy
EK Langefels - 2023 - search.proquest.com
The focus of this dissertation study was to explore retail therapy (RT) behaviors of female
millennial (born between 1981 and 1996) consumers in the novel context of the coronavirus …
millennial (born between 1981 and 1996) consumers in the novel context of the coronavirus …
[PDF][PDF] Enhancing Customer Experience Through Retail Therapy
KS Kumar, M Sultana - … Journal of Commerce and Managerial Science …, 2017 - isrinit.com
Retail therapy refers to the act of going shopping or buying special things for oneself in order
to feel better when they are unhappy. In other words, it is the habit of shopping in order to …
to feel better when they are unhappy. In other words, it is the habit of shopping in order to …
Online perakende terapi: Tüketicilerin duygu durumlarına göre perakende terapi düzeylerinin incelenmesi
ST Polat, K Uyar - Turkish Journal of Marketing, 2021 - tujom.org
Bu araştırmanın amacı tüketicilerin olumlu ve olumsuz duygu durumlarının online perakende
terapi üzerindeki etkisini incelemektir. Araştırma verileri online alışveriş yapan tüketicilerden …
terapi üzerindeki etkisini incelemektir. Araştırma verileri online alışveriş yapan tüketicilerden …
Online retail therapy: Examination of retail therapy levels according to consumers' moods
ST Polat, K Uyar - Turkish Journal of Marketing, 2021 - search.proquest.com
Bu araştırmanın amacı tüketicilerin olumlu ve olumsuz duygu durumlarının online perakende
terapi üzerindeki etkisini incelemektir. Araştırma verileri online alışveriş yapan tüketicilerden …
terapi üzerindeki etkisini incelemektir. Araştırma verileri online alışveriş yapan tüketicilerden …
[PDF][PDF] Retail therapy: understanding the phenomenon to improve customer experience
J Surendran, R Vardhan - Christ College and Shri Ram College of …, 2014 - tejas.iimb.ac.in
This article throws light on the tendency of Indian shoppers to indulge in retail therapy. It
seeks to understand the motivation and psychology behind the behaviour of seeking comfort …
seeks to understand the motivation and psychology behind the behaviour of seeking comfort …