Inhibitory control ability may affect the orthographic neighborhood size (ONS) effect by
inhibiting the semantic activation of neighbors. However, few studies have explored whether …

This fMRI study aimed to identify the neural mechanisms underlying the recognition of
Chinese multi-character words by partialling out the confounding effect of reaction time (RT) …

This study investigated the neural basis of compound word processing by using fMRI and
Chinese two-character compounds for lexical decision. Semantic transparency and …

Numerous studies indicate that letter position processing is important for word recognition;
also, the position processing of external letters (especially the initial letter) is better than that …

谐音早已成为一种广泛使用的重要广告语言工具, 但尚未有研究考察谐音对广告效果的影响.
基于失谐理论, 本文通过7 个实验(N= 2456), 考察了谐音对广告评价的影响 …

This chapter will provide an overview of the recent findings from functional magnetic
resonance imaging (fMRI) studies on the processing of Chinese, especially speech …

Purpose This paper aims to introduce pseudohomophone phonological priming effects (non-
words that sound like real words with a single semantic representation, such as Whyte …

The study of orthographic errors in a transparent language such as Spanish is an important
topic in relation to writing acquisition because in Spanish it is common to write …

Reading is an integral part of life in today's information-driven societies. How the human
brain sees and processes words is the focus of this ebook. It includes a collection of 22 …

Reading is fundamental to everyday life and can appear automatic and effortless, but this
seemingly simple skill involves complex interactions between neural networks within …