A hybrid analysis of Structural Equation Modeling (SEM) and Artificial Neural Network
(ANN), through SmartPLS and SPSS software, as well as the importance-performance map …

Social media marketing is an important concept and influences the behavior of individuals
and the change of their habits, based on evidence and marketing campaigns that target …

The integration of the TV screen, so that it becomes a new media interaction, is one of the
most significant shifts that technology has brought and is known as “social TV”. This paper …

This study determined the influence of using social media on the academic achievement of
senior secondary school students. A sample of 150 students comprising 70 males and 80 …

The study examined the effect of social media (SM) on the academic performance (AP) of
senior secondary school (SSS) students in Uyo, Akwa Ibom State, Nigeria. Four objectives …

Purpose Social media has shown a substantial influence on the daily lives of students,
mainly due to the overuse of smartphones. Students use social media both for academic and …

Social media has integrated into traditional TV that has improved the learning, entertainment
and communication process. Social TV is a new learning and connectivity aspect using …

This study aims to examine the complex dynamics of short video marketing, social sharing,
and consumer engagement specifically within the tourism sector in Jordan. The study used …

Smartphones have become commonplace tools for business, information, and
communication in today's digitally connected society. This study examines the connection …

This study aims to compare how students perceive and use social media networks (SMNs)
in both Omani and Russian higher education institutions. An extensive literature survey was …