Highlights•Social norm represents an important interdisciplinary behavioral science
concept.•Social norms influence a variety of climate change-related behaviors.•Influences of …

Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

Recycling campaigns abound, but do consumers think about what becomes of those
recyclables? This research proposes that product transformation salience (thinking about …

Purpose The purpose of this research is to provide a systematic review of the literature
relating to message framing and its effectiveness in persuading consumers to adopt …

A growing number of consumers want companies to act sustainably. Companies have
responded by advertising their sustainability initiatives, practices, and products. This paper …

Purpose The research carried out a bibliometric analysis of the literature on environmental
sustainability from a demand perspective by analyzing the scientific contributions published …

In this study, we examine how two message appeals—feasibility vs. desirability—and
anthropomorphism jointly shape the effectiveness of environmental persuasion. The findings …

This article reports findings from four studies examining blame attribution following service
failures perpetrated by frontline robots or human service providers. Findings show that when …

In this article, the authors examine the effect of regulatory focus and privacy concerns on
consumers' responses to highly personalized chatbot advertising. Findings from two …

In the context of the COVID-19 pandemic, the authors conduct three online studies to
examine effects of health messages that use descriptive norms to bring attention to …