R Alsahafi, A Alzahrani, R Mehmood - Sustainability, 2023 - mdpi.com
Global natural and manmade events are exposing the fragility of the tourism industry and its impact on the global economy. Prior to the COVID-19 pandemic, tourism contributed 10.3 …
Artificial intelligence is disrupting the retail industry. Digital voice assistants as one of the most popular AI technologies are poised to revolutionize consumers' shopping journeys yet …
S Moedeen, ECX Aw, M Alryalat… - Asia Pacific Journal of …, 2024 - emerald.com
Purpose This study aims to propose and test a research model outlining the chain effects of social media marketing activities (SMMA) on brand equity, encompassing the potential …
Purpose Despite being a popular topic in sports tourism research, limited studies have focused on golf tourism in relation to destination image. The present study aimed to examine …
The sharingeconomy has enabled people to generate income from the excess capacity that they possess. With that said, blockchain technology in the form of cryptocurrency has …
Since its inception, technology has transformed the way businesses operate and the consumption of goods and services.(Matarazzo et al. 2021; Sestino et al. 2020). For …
Purpose The purpose of this investigation is to scrutinize the unexplored realm concerning the interplay of hospital brand gestalt on patient satisfaction and revisit intentions …
BI Adeline, HNN Kay, GWH Tan, PS Lo, LY Chaw… - Telematics and …, 2023 - Elsevier
Following the rapid proliferation of mobile devices and the phenomenal advancements in mobile commerce, mobile advertising has since overtaken traditional advertising and seized …
Purpose Since its inception, virtual reality (VR) technologies have been widely applied in the tourism industry, given their competitive advantages in offering users a novel experience …