The widespread adoption of digital technologies and online social networks has
revolutionized the way marketers engage with consumers. By deploying various digital …

This study examines the relationships among the perceived value of a loyalty program,
customer satisfaction with a loyalty program, affective commitment, switching barriers, and …

A high quality customer database is a cornerstone of successful interactive marketing
strategies and tactics. Based on the notion that customer data quality is not only a technical …

Data quality in customer relationship management (CRM) – literature review Page 1
STRATEGIC MANAGEMENT, Vol. 25 (2020), No. 2, pp. 040-047 DOI: 10.5937/StraMan2002040P …

CRM data is among the most important and comprehensive information available to
management in many organizations. This is particularly the case in business-to-business …

Purpose The purpose of this paper is to evaluate the impact of internet of everything (IoE) on
marketing analytics, the benefits and challenges it presents and the implications of its policy …

Purpose This paper aims to analyze the effects of organizational factors on electronic
customer relationship management (e-CRM) successful implementation …

Customer loyalty is paramount for hospitality businesses, and social media communication
is becoming a powerful way to increase touchpoints with customers. However, scant …

In this paper we discuss the issues of effective use of information solutions of customer
relations management. The conceptual model is developed based on the Technology …

Purpose Because communication channels are inherently unique, they may differentially
affect customers depending on their preferred communication style. Therefore, the …