This article investigates the development and current state of pricing strategy research by
undertaking a content analysis of 515 articles published in leading academic journals …

Purpose–In the face of increased pricing pressure, managerial attention for value‐informed
pricing (in which a price is based on the customer's value perception) is on the rise …

From 1976 to the beginning of the millennium—covering the quarter-century life span of this
book and its predecessor—something remarkable has happened to market response …

We have designed this book to support courses in consumer behaviour at Master's level. It is
also suited to more advanced teaching at first-degree level. Our intended audience is those …

To what extent do price promotions have a long-term effect on the components of brand
sales, namely, category incidence, brand choice, and purchase quantity? The authors …

The importance of pricing decisions for firms has fueled an extensive stream of research on
price elasticities. In an influential meta-analytical study, summarized price elasticity research …

The authors conducted a meta-analysis of study results on the price-perceived quality
relationship published from 1989 to 2006. The findings show that the price effect on …

Purpose–The purpose of this paper is to analyse how five price image dimensions influence
shopping intentions for different store formats. Design/methodology/approach–In total, 306 …

Although the literature establishes the importance of pricing in relation to traditional retailers
and e-commerce, few studies consider its importance in social commerce. This study uses …

The purpose of this study is to examine the success of new product pricing practices and the
conditions upon which success is contingent. We distinguish three different pricing practices …