Social media influencer marketing: foundations, trends, and ways forward
The increasing use and effectiveness of social media influencers in marketing have
intrigued both academic scholars and industry professionals. To shed light on the …
intrigued both academic scholars and industry professionals. To shed light on the …
[HTML][HTML] What is influencer marketing and how does it target children? A review and direction for future research
Children nowadays spend many hours online watching YouTube videos in which their
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …
Social media influencers and followers: Theorization of a trans-parasocial relation and explication of its implications for influencer advertising
C Lou - Journal of advertising, 2022 - Taylor & Francis
Afforded by new digital technologies, consumer interactions are breaking the boundaries of
basic assumptions about interpersonal communication, mass communication, and the …
basic assumptions about interpersonal communication, mass communication, and the …
Fancying the new rich and famous? Explicating the roles of influencer content, credibility, and parental mediation in adolescents' parasocial relationship, materialism …
While social media influencers are gleaning increasing trust and investment from brands,
advertisers, and followers, insights on the role of influencers in adolescents' relationship …
advertisers, and followers, insights on the role of influencers in adolescents' relationship …
Influencer celebrification: How social media influencers acquire celebrity capital
The digital age has given rise to new pathways for everyday individuals to accrue media
attention, which can be translated into promotional endeavors. Such sociocultural currency …
attention, which can be translated into promotional endeavors. Such sociocultural currency …
[HTML][HTML] All hype or the real deal? Investigating user engagement with virtual influencers in tourism
Virtual influencer (VI) marketing has become increasingly prevalent on social media with the
evolving landscape of digitalisation. However, the use of VIs in tourism has received limited …
evolving landscape of digitalisation. However, the use of VIs in tourism has received limited …
An expert with whom I can identify: The role of narratives in influencer marketing
Based upon narrative persuasion literature, we argue that each influencer post (consisted of
both textual and visual information) is an exemplar of narratives in which there are the main …
both textual and visual information) is an exemplar of narratives in which there are the main …
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers' persuasive effects on their followers
P Breves, J Amrehn, A Heidenreich… - … Journal of Advertising, 2021 - Taylor & Francis
With the rise of social media, social media influencers (SMIs) have steadily gained
importance as brand endorsers by establishing strong parasocial relationships (PSRs) with …
importance as brand endorsers by establishing strong parasocial relationships (PSRs) with …
The urgent need for more research on influencer marketing
CR Taylor - International Journal of Advertising, 2020 - Taylor & Francis
Journal editors are often asked at 'Meet the Editor'sessions at conferences to identify what
current hot topics in the field are. It is true that as editors, we have some inside information …
current hot topics in the field are. It is true that as editors, we have some inside information …
The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
Many brands are now working on Instagram to promote, showcase their products and
services, and benefit from the potentialities of Influencer Marketing. A detailed investigation …
services, and benefit from the potentialities of Influencer Marketing. A detailed investigation …