Creating eWoM: perceived factors of celebrity chefs in the context of personal branding in the UK
AN Halder - 2020 - uobrep.openrepository.com
Electronic word of mouth (eWoM hereafter) represents a low-cost and powerful tool for
companies to attract new customers. Despite the challenge in creating positive eWoM …
companies to attract new customers. Despite the challenge in creating positive eWoM …