Our subjective visual experiences involve complex interaction between our eyes, our brain,
and the surrounding world. It gives us the sense of sight, color, stereopsis, distance, pattern …

Eye behaviour provides valuable information revealing one's higher cognitive functions and
state of affect. Although eye tracking is gaining ground in the research community, it is not …

This study investigated the impact of online product reviews on consumers purchasing
decisions by using eye-tracking. The research methodology involved (i) development of a …

This study provides a current systematic review of eye tracking research in the domain of
multimedia learning. The particular aim of the review is to explore how cognitive processes …

From scientific research to commercial applications, eye tracking is an important tool across
many domains. Despite its range of applications, eye tracking has yet to become a pervasive …

Unlike general e-business, e-commerce livestreaming innovatively enables anchors to use
instant social functions to communicate with viewers and present products in more vivid …

The ability to detect users' emotions for the purpose of emotion engineering is currently one
of the main endeavors of machine learning in affective computing. Among the more common …

This survey provides an introduction into eye tracking visualization with an overview of
existing techniques. Eye tracking is important for evaluating user behaviour. Analysing eye …

This study aims to disclose how eye-tracking technology has been applied to studies of
learning, and what eye movement measures have been used for investigations by reviewing …

Objective: The feasibility of measuring drivers' automation trust via gaze behavior during
highly automated driving was assessed with eye tracking and validated with self-reported …