In this chapter, using a combination of the expectation-confirmation theory (ECT) and the
latent variable model, the authors have analyzed what factors contribute to one's intention to …

The practice to maintain or build relationships with various people of different cultures is
defined as cultural marketing. The more meaningful the relationships are built with …

In the business world, acceptance of new technologies, in particular internet banking is
becoming more crucial. Numerous researches on internet banking have discovered that the …

In the present era of globalization, marketing plays a pivotal role in understanding the needs
of customers and satisfying them by providing the right kind of products and services. This …

Employee engagement is one the most essential component of human resource
management. For any organisation to survive and succeed, employee engagement is a …

There is a positive trend in the substantial extension of green credit tools. These include
climate bonds and numerous universal establishments. Although challenges are posed …

Our main hypothesis in this paper is that what needed to be added in the endovers that seek
to use finance as a lever for poverty and fragility alleviation is the non-matching of the used …

Computational finance plays a pivotal role in addressing the challenges posed by the
dynamic and interconnected nature of financial markets. By combining mathematical rigor …

Based on the poll's results, the financial services sector is now on the edge of a digital
revolution. Financial institutions are undergoing a period of radical change due to …

Green finance covers a wide range of financial products and services, which can be broadly
divided into banking, investment, and insurance products. Examples of these include green …