[HTML][HTML] What about QR codes on wine bottles? A statistical analysis of technology's influence on purchase decisions among Italian wine consumers
The growing significance of information availability about products for consumers represents
a pivotal dimension in contemporary consumer behavior and decision-making processes. In …
a pivotal dimension in contemporary consumer behavior and decision-making processes. In …
Appearance vanity or achievement vanity: which better predicts young consumers' decision-making orientations?
H Cengiz, R Gokce Arpa, KN Sezgin - Young Consumers, 2024 - emerald.com
Purpose This study aims to operationalize consumer decision-making styles as higher-order
constructs and investigates the influence of two distinct subdimensions of consumer vanity …
constructs and investigates the influence of two distinct subdimensions of consumer vanity …
Far Eastern Restaurant Customers' Willingness to Pay a Price Premium (WTPP): Gastronomic Involvement as a Mediator
H Gözgeç Mutlu, M Doğdubay - Journal of Quality Assurance in …, 2024 - Taylor & Francis
The study aims to determine the factors influencing customers' willingness to pay a price
premium at Far Eastern restaurants and examines whether gastronomic involvement …
premium at Far Eastern restaurants and examines whether gastronomic involvement …