Effectiveness of Brand Image, Content Marketing, and Quality Product on Purchase Decision of J-GLOW Products

SD Nata, T Sudarwanto - Journal of Economics and …, 2022 - academicjournal.yarsi.ac.id
This study intends to investigate the relationship between brand image, content marketing,
and product quality in influencing Surabaya consumers' decisions to purchase J-GLOW skin …

Exploring the influence of visual content quality marketing on impulse buying in tiktok shop the mediating role of copywriting

MP Ariasih, NLL Rahmantari… - Enrichment: Journal …, 2023 - enrichment.iocspublisher.org
This study aims to examine the extent of the influence of visual content quality in marketing
on impulse buying on TikTok Shop, mediated by copywriting. The study will employ a causal …

Hi Tech versus Hi Touch: The Digitalisation of Asnafpreneurs in Perlis

RTA Rahim, NSM Noor, MFM Zuki… - … of Business and …, 2023 - ejournal.unimap.edu.my
Digital technology has forced entrepreneurs and businessmen to reconsider their business
models. Although research on entrepreneurial intention and business models is gaining …

[PDF][PDF] ศิร ดา สวัสดี Sirada Sawaddee ป ฐ มา ส ตะ เวทิ น 2 Patama Satawedin

S Sawaddee - so01.tci-thaijo.org
The objectives of this research were to study demographic factors and marketing
communications that affected the decision to buy food from an online food delivery …