This study aims to examine the extent of the influence of visual content quality in marketing on impulse buying on TikTok Shop, mediated by copywriting. The study will employ a causal …
RTA Rahim, NSM Noor, MFM Zuki… - … of Business and …, 2023 - ejournal.unimap.edu.my
Digital technology has forced entrepreneurs and businessmen to reconsider their business models. Although research on entrepreneurial intention and business models is gaining …
The objectives of this research were to study demographic factors and marketing communications that affected the decision to buy food from an online food delivery …